How-tos

How to do keyword research for SEO

SEO blog header

Whether you run your craft business via your own website or you use a platform like Etsy, you’re probably constantly reading that (part) of the key to your success is getting SEO right.

There’s plenty of helpful information out there but I thought it might be nice to share some of the tactics I use for my own shop to help others on their way😊

Use Etsy search to find your keywords

If you’re an Etsy seller then this tip is for you! Getting your items seen on Etsy can be tricky, especially when you’re trying to stand out among thousands of other sellers. Whenever I set up a new listing on Etsy, these are the steps I follow to find great keywords:

  1. I normally start by writing down a list of all the words and phrases that people might type into Etsy search to find my item, so that might look something like this:
    • Button bouquet
    • Red button bouquet
    • Red bouquet
    • Red wedding bouquet
    • Bridal bouquet
    • Alternative wedding, etc

Top tip: if you’re hoping to sell your wares internationally, certain names for things can vary – example: in the UK we say “buttonholes” for the pretty lapel pins men wear at weddings. In the US they call them “boutonnieres”, so you would need to account for these variations in your research!

2. Once you’ve got your list together, open up Etsy and start typing each phrase into the search box:

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Here I typed in “button b” and before I’d finished typing the word “bouquet” you can see that the phrase “button bouquet” comes up in the dropdown list. This gives me a good indication that “button bouquet” is something popular that people are searching for on Etsy, so I would definitely consider using this phrase in my title, description and tags for the Etsy listings for this item.

Top tip: Etsy customers are notorious for searching for items by colour, so it’s always worth thinking about phrases that incorporate the main colour of your item in them. For example…

Next I tried “red button bouquet” but unlike the previous example, nothing comes up in the dropdown:

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This tells me that the phrase “red button bouquet” is not something people are searching for on Etsy, so maybe I’ll try something more generic like “red bouquet” instead:

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Sure enough, there it is! So in this instance I would choose to use the phrase “red bouquet” over “red button bouquet” as it’s the more popular search term.

Once I’ve been through checking each phrase in the same way I should have a nice list of phrases that I can use for my item title and tags.

Making sense so far? 😊Next up…

Google’s keyword planner tool is your friend

Everyone dreams of getting their items onto the first page of Google’s search results and using Google’s keyword planner tool can definitely help you on your way there.

I normally use the “Search for new keywords using a phrase…” section, shown here:

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You can start by just typing in something that you sell in the “Your product or service” box and hitting the “Get Ideas” button to get to the next screen.

Next you can start typing each of your phrases (from the earlier list you wrote down) into the “Your product or service” box at the top and hit “Get Ideas”. Make sure you select the Keyword Ideas tab here:

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There are a couple of things to look at here – the “Avg. monthly searches” and “Competition” columns. As you can see in this example, my exact phrase “alice in wonderland bouquet” has high competition on Google, which means that it will be difficult for me to optimise for that specific phrase as a lot of other people are trying to do the same.

However, when I look at the other phrase suggestions below, I can see that there are other keyword suggestions that have a higher average monthly search rate (more people searching in Google for those phrases) and lower competition (not as many people trying to optimise for those phrases).

So in this case, for my Alice in Wonderland bouquet, I might choose to use “wedding wonderland” and “mad hatters tea party” as keyword phrases for my item title, description and tags on my website as my item is more likely to appear higher up on the Google search results pages for these phrases, as opposed to “alice in wonderland bouquet”.

A bit more complicated, but worth persevering with!

Google Trends is also good for keyword comparisons

Another useful tool for keyword research is Google Trends – this allows you to see the popularity of keywords and phrases over time (what people are searching for in Google) and compare them side-by-side – just click “+ Add term” and type in the keywords or phrases you want to compare:

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This can help give you a sense of which keywords or phrases are being most searched for in Google and give you a steer on which ones you should use on your item listings.

If you scroll to the bottom of the page (once you’ve added your terms above), you can see a list of related searches and how popular they are too, which gives you additional ideas for keyword phrases:

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That concludes the how-to, good luck everyone and happy keyword researching!

Have you found this blog post helpful? Let us know if you have questions in the comments below!

4 thoughts on “How to do keyword research for SEO

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